I created a winning treatment for the director Declan Lowney (Ted Lasso, The Big Door Prize) for a Georgia Lottery commercial.
Role: In-House Production Manager
Company: Minted Content
Minted Content was bidding for the Georgia Lottery campaign and needed a visually engaging and humorous pitch deck. With my background in designing treatments, I was brought on to develop the creative. I worked closely with the director Declan Lowney. Best known for his work on Ted Lasso, his tone and comedy direction made him perfect for this project. I laughed non-stop while working with Declan, making him incredibly easy to work with.
With less than a week to submit the pitch, I collaborated closely with Declan Lowney through meetings and phone calls, helping shape the comedic beats of the script. I curated and arranged imagery to enhance the humor and overall tone. Many of the visual gags required hard-to-find references, so I utilized AI tools to generate custom images that brought the ideas to life. I submitted the final treatment, which ultimately led to Minted Content winning the Georgia Lottery commercial.
